30-Second Commercial: "Millions of Americans"American Optometric Association

Scroll to read the script and hear the funny audio.

Oh! Never in all my years in advertising have I had happier clients than the American Optometric Association -- oh, how those crazy docs loved this series of Public Service Announcements, which stations played like crazy. We know because stations sent back postcards saying, "we play these like crazy!" Getting annual eye exams: a good thing to promote. The talent fees on this spot were quite high, however: after all, it features millions of actors.

THE SCRIPT

ANNOUNCER:  We have with us in the studio millions of Americans.  Millions, welcome.

HUGE THRONG (multiple layered voices, as if a "million" people were speaking simultaneously):  NICE TO BE HERE.

ANNOUNCER:  We're asking millions of Americans to get their children's eyes examined once a year.

HUGE THRONG:  ONCE A YEAR?

ANNOUNCER:  Right!  All in favor of annual eye exams
for children three and up, say "Aye!"

HUGE THRONG:  AYE!

ANNOUNCER:  Say, "Eye care means you care."

HUGE THRONG:  "EYE CARE MEANS YOU CARE."

ANNOUNCER:  Say, "Sally sells sea shells by the seashore."

HUGE THRONG:  SALLY SHELLS SHE SELLS...

ANNOUNCER:  Gotcha!

HUGE THRONG (sheepish):  ...BY THE SHE-SORE.

ANNOUNCER:  A public service message from the American Optometric Association.

© Writer: Walt Jaschek / Producer: Paul Fey

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